What we do
We mean all the components that go in to making your brand. This can include, but isn't limited to, the logo, colour palettes, typographic styles, photographic styles, online and print material styles, and the application of all of these items. However, not every job requires all of these elements, and not every client needs them or wants them all. Therefore, we aim to offer a high-quality service that provides the right solution for each client and their budget, tailored to best match their visual identity requirements, be that a stand alone logo or full brand creation.
To start the process we will discuss the brief with the client to gain a full understanding of what is required and what they want to achieve. If it is relevant we can research competitors and the target market for further insights into suitable strategies and outcomes for the visual identity. The initial designs will often be wide-ranging in their interpretation of the brief and in some instances deliberately challenge any preconceived ideas for the identity.
The first set of design visuals we send a client are concepts, not the final designs, and act to start a discussion between ourselves and the client. From these discussions we will refine the designs through a series of development stages, with opportunities for a client to feedback further comments and make amends before a design concept is fully finalised and approved.
When the final designs are signed off we will make and supply a full set of master artwork files for the client. These will provide the client with the logo in formats suitable for print and digital applications, as well as all required variations of the logo such as mono, Pantone, CMYK and RGB versions.
If it was agreed as part of the original brief we will also produce guidelines for using your new visual identity which will include rules for correct logo usage, colour palettes, typographic styles, and may also show application of the identity on items such as stationery, literature, website, vehicle livery and so on.
What our clients say
A picture paints a thousand words, but sometimes it's good to hear what a client actually thought of a project. Here is some of the great feedback we received about our work.