Commissioned by Fire & Ice
SAW is an artist-led organisation and Somerset's only countywide agency dedicated to developing the visual arts. We were asked to help create a new identity for SAW to form the basis of their brand and to reflect the increased breadth of the organisation's activities.
The main logo adopted pencil shading, alluding to the organisation's artistic nature, and subsequently provided the basis for four further sub-logos.
Identity for a launch event of artist spaces in Southampton, a vibrant and bold logo reflected the nature of the event and the organisations involved